Customer Relationship Management


About the course:
Customers are the core requirement for any business and as such there is a need to foster and maintain great relations with them. This course takes freshen new look as the key requirements for a CRM process that integrates your organization with those of your customers.
This course train, how to implement Customer Relationship Management in their business, beginning with the basics of terminology and whether or not customer relationship strategies are right for them, and moving on to how to use CRM to improve client relationships and the ins and outs of effective client management. Participants can learn how to build excellent customer relations while working through parts of the course at their own pace.
Learning Objectives:
Course Overview
Customer Relationship Management
Customer Relationship Management in Your Everyday Life
What CRM Is and Who It Serves
Different Faces of CRM
Who is the Customer?
Checklist for Success
Evaluation Metrics
Privacy Issues
Considerations in Tool Selection
What’s Your Function in the Field?
Getting Information In and Out
Strategies for Customer Retention
Getting More from Your Core
Customer Scenarios
Evaluating and Reviewing Your Program
Customer Profiles
Customer Life Cycles
Evaluating and Reviewing CRM
Recommended Reading List
Post-Course Assessment
Pre- and Post-Assessment Answer Keys
Personal Action Plan
Training Include:
Training manual, Buffet Lunch and Tea/Coffee Breaks
Course Completion Certificate.

Training: 5 Days
Date: TBA


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